ROME, June 26, 2012 (LifeSiteNews.com) – A grassroots movement, led by parents but including business, is building at the pan-European level to counter the hyper-sexualization of children, especially young girls, in the fashion industry and media. Retailers in Britain have admitted that they have “gone too far” and are cooperating with a program that allows parents to register complaints directly to a business association, Anna Kuchta, an organizer at the European Union told LifeSiteNews.com today.
“The conjoined explosion of music video culture, the internet, the computer games, and the commercial targeting of youth as sexual beings is having an intensely noxious effect on youth culture,” she said.
“Honestly speaking, there has been lots of response from businesses,” Kuchta said in a phone interview today. “British retail companies have created an association and a code of good practice.” They have also created a website, called Stop Shop, where they can respond directly to parents’ concerns.